CARA BERNREUTER
I am a storyteller, designer, lover of people.
I'm a Senior Product Designer at Citi, working on the Wealth & Private Bank team. I design advisor-facing tools and client-facing experiences, from portfolio performance dashboards to onboarding flows, for some of the most complex financial products out there.
Before product design, I spent years in videography and motion graphics, which is where I actually learned to tell a story: what to show, what to cut, and how to make something complicated feel clear. That instinct still drives how I approach product work. Good design is a story with a point of view, not just a set of screens.
I started at Citi on the innovation team, moved into consumer wealth onboarding, and now focus on tools for advisors and UHNW clients. Along the way I've mentored junior designers, built out design systems, and learned how to make the case for design decisions to people who don't think in Figma.